This week I met with a new friend who is a high-powered coach on Wall Street. What an awesome woman who’s sole intent is to bring integrity and conscious awareness to the people who build profitable businesses in the most powerful financial district in the world.  It was a stimulating conversation.

Of course our conversation got around to network marketing and direct sales when she asked me about my coaching business and the leaders I serve in this industry. She was honest with me about her opinion of network marketers and the fact that she gets tired of people “hitting her up” all the time to join their team. I shared with her how even myself, who coaches people in this industry, gets “hit up” as well!

As we discussed the various ways we’ve experienced being approached by network marketers, it became so apparent to me to keep following my passion to help my peeps market themselves with integrity and encourage them to build solid relationships and friendships in an authentic and meaningful way.

This is so important in today’s world if you don’t want to appear as one of those “network marketers” or “party plan” or “direct sales” people. It also is important because believe it or not, there are still hundreds of people out there who have a view of this industry as tasteless and sleazy. And our job as members of this industry is to educate people about the legitimate, valid and possible opportunities that are available to everyone. How in this fabulous industry we promote positive awareness in helping others be successful and pride ourselves on being professional to the core.

I think the “rub” comes from many direct sellers who don’t learn how to be genuine, build friendships and deepen relationships. And that’s what we focus on in my coaching programs. We focus on building relationships and friendships with our customers, our hostesses, our team members.

Building relationships is about supporting others, being of service and being sensitive to others’ needs. And this is the key, “being sensitive to others’ needs.” especially when we meet someone for the first time.

In my coaching programs we work on the “Know, Like, trust” factor. We take the time to know what to say when we approach people for the first time. We learn how to use these three words when dealing with customers who show their loyalty by coming back time and again, and we even use this strategy in building strong and dynamic teams.

Never lose sight of the fact that as direct sellers we build relationships every day with someone. We are constantly approaching people, and learning how to do it in a meaningful and authentic way will make the difference between someone having a good first impression of you or not. These three steps are the first part of the process in using the “know,like, trust” factor.

• The first step to get people to “know you” is to greet someone with a radiant smile. Your smile can lift someone up and change their day.

• What you say and how you say it will determine whether that person will “like you.”

• And once you establish and build that conversation you take that relationship to the next level where that person now is interested in you, and that’s when you take them to the level of “trusting you.”

When people “know you, like you and trust you,” they will buy from you and do business with you.

In our next CG Academy membership training our topic is “How to Connect & Get quality leads from networking events.” In this training I’ll be sharing with you how to approach people in a meaningful and authentic way that won’t make you one of “those” direct sellers who “hit” people up! ☺

Become a member of the Academy! We have a thriving group of leaders who support one another and help each other stay accountable to their goals. We have leaders leaping forward using my L.E.A.P. approach to growing dynamic and million dollar teams. Learning, Earning, Taking Action and Persisting in growing their team. Check it out here (it’s so affordable for leaders) and join us today!

Are you sensitive to others’ needs when you approach people to share your business?