We have hit the golden time! This week I asked every one of my clients what was their marketing plan to have high sales during the next SIX weeks? Why? Because in the GOLDEN TIME, you can have your highest sales for the year and break all records if you are ready to give it your all in the next six weeks!
The GOLDEN TIME is the time when people spend nearly $1000 on gifts for family and friends. You know that you have the BEST products and gifts for family and friends, and none of these are sold in any stores, they are only sold through YOU, a direct sales consultant.
In this year of 2017 there are more people connected to their smart phones, their desk top computers, ordering goods online than ever! Social media is at an ALL TIME high during the golden time. That means people are on their Facebook, Instagram, Twitter, Pinterest apps MORE than any other time of the year. They are typing in KEY WORDS and coming with amazing ideas for gifts and you want to be part of their gift giving wish list. This means there are more potential customers and hostesses waiting to see what you’re offering.
So, what can you do to attract more customers to buy NOW? Once they buy NOW, you can funnel them into your customer care system and that’s when they stick around and continue buying. Here are my top FIVE SECRETS to increase your sales during this amazing golden time.
At Parties – use the Holiday gift giving wish list! If you’re not using a Holiday Gift Giving wish list at your parties, you’re missing out big time. This is the time when your expertise in what gift is best for little Johnny’s teacher, or for that crazy wonderful mother-in-law, or every member of the immediate family, you have THE solution when you work with your Holiday Gift Giving wish list at every party. Make sure every guest at every party has one in their hands. If you’re doing a facebook party, create a google doc with a link so they can download it and have it handy when you go LIVE and share your BEST products that make the BEST gifts for specific people in their circle of influence. You will be their holiday hero, because of your expertise in sharing the best products for them on their Holiday Gift Giving wish list.
Make sure you have this little golden gem of a Holiday Gift Giving wish list at your Black Friday event as well. That’s the day everyone is truly looking for gift guiding.
- Create a social media calendar and be organized in working with customers in your Customer VIP Facebook group. If you don’t have a
Customer VIP Facebook group, now is the time to create one! IMPORTANT POINT: Never ever add anyone to this group without their permission.
- Create a calendar to post regularly in this important group. At least 3 or 4 times a day.
- Get into the holiday fun with lots of holiday cheer. Post recipes for cookies, drinks, holiday ideas along with your solutions to your own products.
- Make this group so much fun – ask fun holiday questions, recommend holiday movies and generally get a ton of interaction.
- Post your SPECIALS for the month and a big special for anyone who hosts a Facebook party.
- Hold a HOLIDAY mystery hostess party in this group and share your specials.
- Post about your holiday bundles and share the VALUE they will receive ordering your best bundles.
- Give holiday gifts to people who recommend friends to join this special group.
- MOST OF ALL – GO LIVE in this group at least once a week, be festive, wear a Santa hat, and be the solution for everyone’s holiday gift giving wish list.
Create a Holiday Gift Guide for your customer newsletter! Have you made up a gift guide – you know the ones that say, Gifts under $50 and $100? People have a budget but when you create a Gift Guide with choices of what they can afford for each family member or friend they need gifts. Having a physical flyer, you can hand-out at your parties, or even mail to customers, helps you have higher sales from people who are looking for that exact amount on gifts they want to spend.
Get a little creative with your gift guide and mention available gifts for work at home moms, or corporate women. Gifts for the environment, gifts for entrepreneurs, gifts for organizing an office. Stretch your creativity in giving people great suggestions and solutions for their gift giving.
- Hold a 12-days of Christmas campaign – plan it now! This is one of the
most successful campaigns I recommend to all my clients. It’s a campaign my team and I ran every December for 12 days. You virtually get permission from customers to send them a special email every day for 12 days with a fabulous product tip, along with your special of the day. You can offer
- stocking stuffer sales – order 2 get one for free
- A free shipping day
- Gift certificates
- 10%-15% off day
- Offer bundles at special prices
- Black and white specials
- Book a party in January day & get free shipping
All orders must be placed by midnight the night of the day, so be organized sending emails early in the morning. You could also do this in your Customer VIP group or even on Instagram or in your Facebook business page, with special posts every day for 12 days.
Get your customer database list updated and be prepared to spend 30 minutes every day for 12 days taking orders and have a successful campaign!
Hold an annual Customer Appreciation Party! For me this was a non-negotiable. My customers looked forward to this event all year long. And the best part was it always set up my January calendar with bookings. I would go all out for my customers and usually held this in the first week of December. I’m a Christmas freak, so having my home decorated and ready and serving hot mulled wine or hot apple cider, got everyone in the spirit. This was all about helping everyone with their HOLIDAY GIFT GIVING! Even if they weren’t my products we brainstormed ideas so they had a complete list and felt great about their lists being taken care of when they left.
It’s time to step up your Holiday gift giving game! Use these 5 secrets to have your best holiday season ever! Plan it out NOW! Get your calendar so full, you’re only taking reservations for January bookings.
So, I’m asking you same question, “What is your marketing plan for high sales during the golden time?”
Here’s a copy of my 20 Holiday Selling Ideas to help you have your highest sales ever in the GOLDEN TIME!
