What is the best way to build momentum in your Direct Sales Business? Holding more parties, right? When you follow the Direct Sales business model and increase the number of parties on your calendar your business grows at a fast pace.
It’s as simple as that!
If you’re doing one-on-one selling to customers and getting by with each sale, imagine the sales you’ll have when you have 10, 15 or even 20 orders going in at one time every month because you were in front of 8-10 people at every party.
That’s why I believe holding parties is the fastest growth path for your Direct Sales Business and as we move into the second quarter of the year, it’s time to build momentum to increase your sales and your team. If you want a tool to help plan your next 90 days, download my 90-day Playbook. It’s FREE.
I had great success building moment every time I held a HOSTESS APPRECIATION EVENT! An event where you bring your hostesses together and spoil them with prizes, gifts and lots of good cheer.
RIGHT NOW, is a great time to hold this event because people are excited to get out and socialize after sitting at home or behind their computer for a couple of years.
A HOSTESS APPRECIATION EVENT IS AN EXCITING INVITATION TO RECEIVE!
- Women are ready to get together
- Have fun, learn something new and
- Have a social experience.
Here are my 7 steps to creating a successful Hostess Appreciation Event
STEP 1 Choose a Theme: Let your creativity flow when choosing a theme. I have held a “Pajamas and Pearls” theme where everyone arrives dressed in their pajamas and pearls. There’s always the “Hawaiian or Aloha Theme” making it a tropical event. It’s nearly Easter, so maybe an “Eas
ter Bonnet” event. Think about what’s trendy right now and make it a theme that will excite and entice your hostesses to attend. You could also simply call is a HOSTESS APPRECIATION event!
STEP 2 Send out Special Invitations: Send an invitation in the mail as well as invite online using a platform like “Paperless Post.” A smart online invite is a great way to generate interest! Make it personal and appealing . The key to inviting is in the follow-up. So, if you send an email invite, and follow-up with a postcard reminder, and follow-up with a quick phone call a couple of days before you will cover ALL the different communication channels. – –
- Online – they see it.
- A post card.. they touch it.
- A phone call they hear it and remember it!
They will be excited to know how much fun they will have and you’ll get solid commitments and know how many will attend. You could also encourage them to invite a friend or guest.
Let them know they’ll be the first to preview new products.
If you’re doing your event online, post a graphic with a blurb about what they’ll learn about the new products as well as the great prizes & gifts they’ll receive as your special hostess.
STEP 3. SET UP YOUR EVENT. If you’re doing an in-home event, create a festive environment around your theme. I liked to set up different stations for people to wander and try different products. If it’s an online event
you can show this in your posts or have props on zoom.
Make sure you have tickets for them to earn lots of prizes and giveaways.
*Important. Have 10 Beautiful hostess packets set up to draw attention and let the know your NEXT 10 hostesses for Spring will receive special gifts.
THE PURPOSE OF A HOSTESS APPRECIATION EVENT IS TO GET FUTURE BOOKINGS
STEP 4. HOSTESS COACH YOURSELF. Spend time following up before your event to get confirmations. Usually a phone call or text the day before the event ensures good attendance. Optional idea is to send out a postcard – asking them to bring the postcard to be in a door prize drawing. If I’m sending an invite, some people respond via email and if they can’t attend, I keep the conversation going so I know to invite them down the road.
STEP 5. PROMOTE ON SOCIAL MEDIA. Create posts about your upcoming “Hostess Appreciation Event.” Talk about the theme of the party, and the prizes you’re offering. Build excitement about the new products and leave hints about how they help your customers. If you have a blog, write about it. More people may want to attend.
STEP 6. SET YOUR GOAL. The goal of your new product event is to BUILD MOMENTUM IN YOUR BUSINESS with new bookings.
DON’T FOCUS ON SALES
You may get some sales, but the focus is future bookings. Future bookings set you up to have high sales going into the next three months and from your high sales you’ll gather new customers, new hostesses and new team member.
Make sure you have your PLANNER open with your next available dates running through the next 90 days! Your goal Is to fill your calendar with as many bookings on those dates as possible.
STEP 7. FOLLOW UP. Your follow-up after a Hostess Appreciation Event is pivotal piece. You want to
- Follow up with a thank you for attending.
- Follow up with those who booked and confirm their dates.
- Follow up with those who were interested in booking later.
- Follow up with those who were potential prospects for the business.
The important part about holding a HOSTESS APPRECIATION EVENT is that you’re serving your hostesses with value and they will love you because you’re not putting any pressure on them to buy!
They are simply enjoying getting together with friends and having fun!
YOU ARE MAKING A MEMORABLE EXPERIENCE FOR THEM.
A HOSTESS APPRECIATION EVENT is a great way to build MOMENTUM in your business! The momentum comes when you have 10 Hostesses booked on your calendar to help you achieve your goals right through til the end of the next 90 days!
Want a tool to help you PLAN your Hostess Appreciation Event?
PLAN OUT EACH STEP in the
ONE NOTEBOOK JOURNAL
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