We all know holding parties is the key to having a successful Direct Sales Business. And having “high” party sales is always the ultimate goal. In my coaching programs, I work with my clients on having at least $1,000 party sales.
Funnily enough, we don’t work on “selling” the products. We work on the “experience:” you offer at your parties. I remember meeting people who would say, “I love your fashions, Gale, I bought some at a recent party. “ I would say, “Oh I’m so glad you love them. Who was your Fashion consultant at the party?” and most times the answer was,
“Oh, gosh. I can’t remember. I think her name was Anne, I’m not sure.”
WOW – that statement made me sit up and pay attention! I wanted to make sure every party I held I was giving the guests and the hostess a WOW Experience. That meant they would remember the FUN they had, the products they saw and the PEOPLE they interacted with, and most of all they would remember me and my name! That’s because I remembered their names when they were introduced to me so when I followed up the very next day, I had built a beautiful new friendship. And it was this philosophy that led me to having high $1000 party sales nearly every time.
Are you paying attention to the “experience” you’re offering your 
hostess and guests? Are they leaving your parties saying, “Wow” this was so much fun, “I want to have my own party with my friends!”
The FUN party experience is that ONE thing that is missing when people shop at a mall or online or any other retail place. At every party you are offering three ways to have a “WOW” EXPERIENCE.
- #1 A FUN get-together for your hostess and friends
- #2 A LEARNING EXPERIENCE. Something that helps them learn the benefits of your products that offer fantastic solutions.
- #3 A unique shopping experience they don’t find at the malls (sometimes) with disgruntled shop assistants.
It’s this “WOW” Party experience that makes people “REMEMBER.”
- They remember the products because they learn the benefits they offer through your demonstration
- They remember the people because they enjoy interacting, laughing, having fun with each other.
- They remember YOU because you have brought them together and your party experience is so memorable, they want to attend another one with their friends.
So, how do you offer this amazing memorable WOW PARTY EXPERIENCE? Here are 5 tips to begin.
Best Friend Forever Hostess. Always build that “BFF” relationship with your hostess. Share what’s in it for her with the hostess credits and the fun. Let her know the details of how everything will go down at her event. I always recommend you have three connections before every party. First, on the phone and the next 2 via text.- Attract them from the beginning with your Intro. Having a powerful introduction, sets the tone for the rest of the party! Make it short with lots of interesting information and most importantly share why your business makes a difference for you and your family.
- Make your Demonstration memorable. This is the “learning” experience you’re offering. Create an atmosphere that’s warm and captures the group’s attention. As the guests sample your products, make them feel relaxed and make sure they are enjoying themselves. Maybe sipping on wine (or non beverages) and snacks, laughing and joking with their friends. (This is the memorable part.) Ask questions and keep it interactive so people give their opinions on why they love the product, or learn a new solution from a product they didn’t know before. I call this part of the party the KILLER demonstration. I knew I had nailed it when people said to me, “Gale your presentation was so fantastic!”
- Segue to checkout. This is an important part of the party that many people leave out. The demonstration’s over and the fun is waning. It’s important that you work with your hostess to take over answering questions or filling glasses, as you say, “I have everything set up at my check-out station, who will be the first.” Usually someone puts up their hand and the two of you move to check-out and everyone is happily being cared for by the hostess.
- Build a NEW best friend at Checkout. Checkout is where the magic happens! It’s where you get to build a new best friend who becomes your next hostess. I share with my clients SIX steps to becoming an expert at check-out that builds the sale, get’s a future booking and finds that perfect prospect for your team.
If you want a $1000 party every time,
you must work on sharing a memorable experience for your hostess and your guests. Of course there are seed planters you must add and other aspects, but begin with these 5 steps and begin the process of having higher sales at every party you hold going into the summer months.
Get more details on how to have a WOW PARTY experience in my “Wow PartyExperience CD”. Listen very closely and take notes and put into action these 5 STEPS!
Summer is nearly upon us! Have a plan for your business over the summer months? Schedule a 30 min complimentary coaching call. Email Gale at mymentorbiz@gmail.com and create a summer success strategy for you to follow!
https://www.mymentorbiz.com
