“Hello, my name is Gale Bates. It’s so nice to meet you.”
“Hi Gale, I’m Susan. What do you do?”
“I help women feel great every morning when they get dressed using my wardrobe solution.”
“I bet you sell those wonderful clothes that mix and match.”
“You’re right, Susan, how do you know about them?”
“Oh, I went to a party a month ago and bought an outfit and really love the clothes.”
“I’m so happy you have your own consultant, Susan. These clothes really help women dress professionally, like you. Who is your consultant?”
“Gosh, Gale, I don’t remember her name. She did a great presentation, and I bought an outfit, but I’ve never heard from her again.”
How memorable are you?
When you create a fantastic memorable experience at your parties, are you following up so people will remember you?
One of the most important systems to have in place in your direct sales business is following up with guests who bought at your parties. And following up “fast.” When you follow up the very next day, they “remember” the fun experience they had with their friends. They “remember” everyone laughing and trying your samples. And they “remember” the feel of the product, the touch of the product and most important, they remember what you said about your products.
However, if you wait one week, two weeks or three weeks before you follow up, you’ll find people will forget the experience. They’ll love receiving their products, but unless YOU follow up and touch them again, they will forget you.
You want people to “remember” you and the experience they had at your party. When people enjoy meeting you and enjoy your wonderful presentation, they will not only buy from you again, they’ll consider booking their own party and most of all they’ll love to share your name and your products with others.
Like Susan, in the conversation above, she loved the clothes, but she couldn’t remember the name of the consultant who held the presentation. The longer you wait to follow up with your customers, the colder they become and the less memorable you become to them.
Learn how to create a “MEMORABLE” WOW Party Experience” listening to my latest CD training. Learn strategies to help you be ahead of the curve in holding fun, inspiring and WOW parties that helps you have high sales, future bookings and notice prime prospects for your team. Most of all learn how to be confident and memorable. Here’s the link.
Sales statistics say 48% of sales people never follow-up with their prospects!
Are you one of these statistics? What type of customer service follow-up system do you have in place that makes you memorable?
Gale –
Great post! What you plan for – you achieve! When I’m working with clients around time management – we discuss scheduling a time slot the day after each party to follow-up, and then again in 2 weeks. This gives you the opportunity to trouble shoot any potential challenges – and “be memorable”. I find, those that succeed in the business are those that schedule the time to give excellent customer service!
I’m going to add this post to my resource list!
Lisa