This week I was training on mastering the “interview” – sharing your business opportunity. My mantra is,
To become a recruiting machine,
you have to become an interviewing queen!
If you’ve read the book “The Tipping Point” by Malcolm Gladwell, he says that the “Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold, tips and spreads like wildfire.”
This is what happened in my own team when we adopted the mantra above and went to the top of our company. As a team, we were recruiting about 3 to 6 people a month and the team was growing at a good pace. But, I decided if we were really going to grow, I needed to implement a system that would motivate the team to recruit at a much rapid pace.
Working with this mantra I launched a campaign and spent six weeks coaching my team how to share our fantastic business opportunity with more people on a weekly basis.
That’s when then the “tipping” thing began to happen.
We went from recruiting SIX a month to TWENTY-TWO the following month and the next month, we recruited 47 new recruits! It was an enormous growth spurt that took our team to the top and to the million dollar level.
In his book, Gladwell describes a sometime actress and playwright by the name of Rebecca Wells published a book entitled “Divine Secrets of the Ya-Ya Sisterhood” in 1996. (I’m sure you’ve read it or at least seen the movie.)
It’s arrival in the bookstores was not a major literary event. Wells had written a previous book, but she was not a Danielle Steel success. The Ya-Ya book sold a 15,000 in hardcover and a year later sold 18,000 copies in paperback. It wasn’t until 1998 Wells noticed 700-800 people began showing up at her readings. This was when the sales of her books began to tip.
It started in the San Francisco area which is home to one of the country’s strongest book-group cultures. This book was touted as a “Book-group Book” – a novel that invited reflection and discussion, and book groups were flocking to it. Women began forming Ya-Ya Sisterhood groups of their own and this happened because Wells stopped everything and toured the country non-stop. In 1998 her book hit the charts and stayed through 48 printings and 2.5 million copies! Through the POWER OF WORD OF MOUTH her book had tipped!
This week I had a note from a client who has been through the L.E.A.P. group Coaching program sharing with me how her team has gone from 36 to 136 people working with the principles she learned in this program.
So, what will it take to tip YOUR team to recruit at a more rapid pace? I teach in my Recruiting boot camp programs that recruiting is really “friendshipping” and when you build friendships with your customers and hostesses you discover if they are a great “fit” for your business.
Want to learn more about recruiting a strong team? Join our L.E.A.P. Group Coaching program. We follow a six month curriculum of coaching, training, getting strong weekly support to grow your business. If you are ready to TIP your business and LEAP, Then apply here
https://www.mymentorbiz.com/leap/
Find that magic moment when your team spreads the word about your fabulous team and your team recruiting TIPS to grow you and your business like wildfire.
Are you ready to LEAP? Leave a comment below or message me at mymentorbiz@gmail.com
